Relationships – How to create credibility & value
David Mandell – Relationships – How to create credibility and value asking this question.
So relationships are pretty critical part in doing a start-up and I didn’t realize how incredibly valuable they were and the right way to really approach them until I moved to Boulder. And Boulder is kind of a good example of why relationships work and there have been a lot of people bringing a lot of stuff around, kind of a Boulder thesis and how that works but I think the key is actually simple.
The key is when you’re meeting with someone the first thing you should think about is ‘how can I help you?’ What can I do to help? And that tends to not be the cause in most other places; I grew up in New York and spend a lot of time in New York City. And you know New York City is all about ‘what can you do for me?’ It’s not at all what can I do for you and Boulder is really all about what can I do for you and those conversations are the conversations that eventually leads to a lot of credibility and value and the people that you help always come back and help you and that’s how you really establish yourself as, you know, a valued relationship within the community.
Beside from the fact that I love helping people and smart people doing great things but those relationships are what get you introductions, they’re what get you customers, they’re what gets you investors, they’re what get you leads, they will help you grow your business.
The problem is you cannot approach them from a ‘this is why I’m doing it’ perspective right. It really has to be, ‘these are all people trying to do great things and I just want to help them and the more I help them is the more it comes back’. And I’ve seen that over and over and over again specifically here in bolder and more so in other parts of the country but that’s really the critical dynamic in a relationship.
Just always ask first ‘what can I do to help you?’ and that’s what establishes a credibility and keeps that relationship strong and valuable and it takes out the whole kind of dirt bag factor from the relationship.