Opinions – Why opinions matter

Anda Gansca – Opinions – Why do opinions matter.

Marzena Kmiecik: Why do opinions matter?
This is a question that I get asked all the time, and I ask myself all the time, whether or not I have a very good answer.

I do not know why they matter. I think they should, I think when the entire world comes to this agreement that democracy is the right political system to go for, we need to have democracy of opinions, as well.

Unfortunately, that does not happen. It happens with the big things like choosing the president, but it does not happen with the small things, like deciding what women’s position in society should be, or where people stand on gay marriage, or where people stand on abortion, or where people stand on Lady Gaga’s new outfit.

I mean, all these things, we all have opinions, we cannot help it. We are wired to be judgmental creatures. We literally go around the world, having another opinion every few seconds. And all of these opinions are thoughts. And our thoughts, a lot of people say, get “quantified” by Twitter. The truth is that only one percent of the Twitter users create content, and that happens because those people feel validated, they have a large following, and they feel like someone is tuning in. And that is what I mean by, “Their thoughts matter.” As long as you say something and there is someone listening, and giving you feedback, you feel like you matter and that what you say matters.

But that does not happen with the 99 percent of people who do not create content on Twitter. And so, I call Knotch a Twitter for the 99 percent. And that is mainly because it is so frictionless, the idea of Knotch, about anything and you have opinions about everything. And so, it is really easy to go on Knotch and say, “Here is how I feel about gay marriage, and here is how I feel about texting on the toilet, and here is how I feel about Nike,” and so on. Literally everything you have an opinion about, and the other thing is that because you express it as a color, it goes into this pool of color points, or data points, that together shout out a very clear voice to the one percent, who actually needs to tune in and listen and make decision based on what people say. The reason why it would not have worked with text, or really any type of tool for verbal expression, is because it is very difficult to part through what the 99 percent have to say to get to an understanding about how they collectively feel.

And so, with Knotch, I have decided to create very special tool which manages to quantify, from a more data-driven perspective, how people feel and gives them a voice, and it gives them an instant audience That is why we think we make opinions matter.