Manifestation – Stay true and realize your vision
Roger Holzberg – Manifestation – Ready for a new life? How to stay true and realize your new vision.
I knew the day after I got diagnosed that the passion and love that I felt for the Walt Disney Company, and I really did, it was an incredible place to work with some incredible toys to play with for a creative person, that creative pallet that walked in this imaginary afforded in the theme park world some documentary film making to immersive interactive attractions to virtual MMOGs virtual magic kingdom where we had 5.5 million kids in a virtual world that we wedded to the real Disney theme parks.
We got to break some incredible ground. I got to create a prototype attraction with a free swimming animatronics dolphin where that dolphin took us out into its world and taught us from the point of view of a dolphin about what the world oceans were about. Those for a creative person, those were incredible experiences and opportunities.
Marzena Kmiecik: What made you think that you couldn’t use that as a platform to take them on a journey and your personal journey yet use a large preparation with the support and the exposure to live out your cause?
For my entire life I’ve been able to somehow before go to bed manifest what it is that I want to do. I know that I wanted to be a Walt Disney Imaginer from the time I was 9 years old. It took me a while to get there.
The challenge for me and for a lot of people is not figuring out the how to manifest, it’s what to manifest. So I knew the day after I got diagnosed with cancer that I wanted to be in the health and wellness space. It took me about 4 years to figure out what I wanted to do.
Building and sharing my own wellness network was a part of it and then getting recruited by the National Cancer Institute to be the first creative director at the National Institutes of Health was the second part of it. So I was able to get an interest free loan to start my company and the wellness network which is under the URL, MyBridge4Life.com and we consulted with the National Cancer Institute to rebuild cancer.gov and create what we called the evolution of cancer.gov which is our federal digital portfolio the gold standard worldwide of cancer treatment, provider information and patient information.
We took the institute into social media but it took me about 4 years to get to the point where I knew what my vision was and I had the means to transition out of Disney and still paid for college education of my kids who were in college at the time but I knew I would be able to manifest it once I knew what it was.
Along the way you asked a fascinating question. Why didn’t I bring what I had experienced at Disney into the world of healing and health education and health experiences, and I was finally able to. So in meeting a lot of people in that space I had the incredible opportunity to work with Dr Lenard Saunder who is my co-founder in re-imagine wealth and we worked together first on some Adolescents Young Adults Initiatives that were very exciting to me and great because they took me back to my cousin who passed when we were kids and my mom was in the Adolescent Young segment when she got diagnosed.
It’s a segment I have a large amount of passion for and it’s the segment which in the past 20 years since we have been counting has not got a serious optic in 5 years survivorship like pediatric and adult cancers have because they always falls through the cracks. Its only 70,000 people in that segment a year get diagnosed and the good news is its only 70,000, the bad news it’s only 70,000, 70,000 to a former company developing a treatment around the year.
So that segment has its own unique cycle, social needs and Lenard Saunders I call him the bond of young adult cancer who is an amazing guy. We worked on some projects together and then he said “let’s do a brainstorm and change the way those patients” and while we are at it pediatric patients to get treated, chemotherapy happened in the same way that it did the 1960s patients sit in a room and watch paint peel off a wall. That’s an exaggeration there are televisions usually, some video games and everyone’s got a smart device at this point but we did a brain storm where I brought together a group of Imaginers and he brought together a group of physicians, anthologist, hematologist and we brainstormed how do we chance the experience.
It just so happened that the next two days later I was swimming of the coast of Malibu California on a possibly clear day, there were dolphin about 5 to 6 ft away with their pups and the light bulb went off. I’ve been a scuba diver my whole life and when I was in treatment this is where I wanted to be and the light bulb went off and wait a second we used to make rides for Disney, we actually could have been here. Maybe not physically but in every other way and I would say the moment where Infusionarium was born “bang” we were there.
I went back to Lenard Saunder, Lenny and we said let’s do a proof of concept prototype and he said “how do we do that” and I said “we use to do that at Disney all the time, we are going to ran a video wall, we are going to send out…I want to send out a questionnaire to a large group of pediatric patients and ask them if there are no rules in the universe, including gravity, where is the place that you believe will best promote our healing?” Let’s see what they come back with and we did it and not once said the hospital.
They wanted to be in the ocean and the sea that was number one. They said no gravity we want to fly like a bird maybe even ride a bird but outer space. International space station seems cool. Adolescents young adults basically anything a group post to or does they want to be doing.
So we created the top 4 immersive environments, we did a two week pilot test and they went through the roof. Manifestation, Dr Saunders was able to bring through the US President of Undai who looked at it and said “that’s interesting. What does it cost to have that built permanently with our name on it?” and we were lived within 7 months.
Marzena Kmiecik: So you got an investor?
Yes, well we got an investor at that point. So we still didn’t know that there was a company to be built around this but immediately there were dramatic emotional changes for pediatric patients in treatment.
Marzena Kmiecik: Talking about the benefits?
Yes let me talk first about the kind of attitude and emotional benefits. What’s the problem with pediatric treatment? It leaves kids terrified, isolated, depressed.
What’s the solution? Use immersive cool technologies to make their journey while they are treatment enjoyable.
Does that have health benefits? You’ll find out.
Does it have psychosocial benefits, absolutely unquestionable?
So it’s so dehumanizing for an adult or a kid to put their hands in the hands of a hospital who staples a port into your chest and tells you this is the poison we are going to pump into your system and its going damn near kill you but in the process it will kill your cancer before it kills you. You’re nauseous, you’re throwing up, you’re 6 years old and you’re seeing a bag and a plug hanging next to you. It’s pretty barbaric.
So to give them some sense of power over their destiny to say “I don’t want to be in this place. I want to be at the beach”. I’ll tell you our virtual assimilations are all that sophisticated with just the empowerment factor of enabling a child to be where they thought they wanted to be. All of a sudden there is side effects starting to melt away and I’m not going to talk about odd numbers because there is clinical study in flight but patients who always needed anxiety meds and stop needing them when they went into treatment. That we kind of expected that any anxiety meds weren’t a big surprise we thought we would help with anxiety. It’s when patients stop needing any diarrhea meds and the abdominal cramping.
Those are some of the side effects treatments and medications that also diminished very quickly afterwards.
Marzena Kmiecik: Is that because of the endorphins doing their job? what is it on a scientific level?
On a scientific level I’ll tell you my medical partners would say it’s because of the distractions.
Marzena Kmiecik: What cause it then, imagination? that’s powerful to them right?
There is no question that a patient that believes they are a survivor and they have a vision of themselves in the future does better. There is a study from the National Cancer Institute with advanced cancer diagnosed patients and one of the questions they asked was….Do you see yourself as an optimist or do you see yourself as a pessimist? The self declared optimist had a much higher 5 year survivor rate, so just optimism matters.
Seeing yourself in the future and healing yourself by empowerment and education and being a part of a community traditional chemotherapy happens in a room cubical, the patients alone it just feeds their depression, feeds their anxiety and feeds their side effects.
If they are in a room in a collective experience virtual or reaching out and going on a virtual field trip to meet people who inspire them. Suddenly they are not alone anymore. They are in there actively participating in creating the environment that they are being healed in and we want to believe that’s an important factor in the patient journey.